logo
Technmedia Official Logo
  • Home
  • About
  • Work
  • News
  • Contact
  • Search
Primark Madrid | Technomedia
Primark Madrid | Technomedia
Primark Madrid Digital Signage | Technomedia

Primark Madrid

Breathing new life into a historic Madrid building, Dalziel & Pow’s flagship design for Primark fuses pioneering digital design with art installations to create an urban sanctuary for customers.

Transparent LED screens allow both product and architecture to be viewed through the digital displays for a multi-layered, 3D effect, while the content interacts dynamically with the surrounding architecture, as if the models are walking around the physical store. Never used before in a retail setting, the ambitious digital concept was developed in partnership with Technomedia and its parent, Mood Media.


ClientPrimarkYear2017

Share
  • Prev
  • Main Portfolio
  • Next

ABOUT US

Technomedia, a division of Mood Media, is an award-winning advanced AV systems integrator that creates the most original, breakthrough and memorable media experiences in the world. From design, engineering, integration, installation and support, Technomedia develops large-scale immersive audio-visual experiences globally, including LED walls, projection mapping, digital media, augmented reality, interactive exhibits, and other custom features, utilizing audio, video, lighting, and control design.

LOCATION

4545 36th Street
Orlando, FL 32811

© 2021 Technomedia All rights reserved