3M needed to make a big impact. So, with Technomedia’s help and guidance, they launched The World of 3M Innovation in 2006. $2 billion in new sales later, it has been a smashing success.
Visitors to this 12,000 square-foot facility are immersed in 3M excellence via a 20-foot 360-degree dome theatre, an immersive video hallway, and 21 interactive technology platform stations. The 2 touchscreen innovation station terminals dynamically drive the story, lighting, screens, and experience inside The World of 3M Innovation. And the 10 product walls with interactive catalogs and LED lighting connect the products back to their underlying core technologies for a deeper understanding of 3M innovations.
This breakthrough facility achieves so much for 3M. It is now one of the most successful sales and customer engagement platforms in the 3M portfolio of global facility assets today. And since its launch, Technomedia has rolled out extensions to locations around the world, including Salt Lake City, Utah; Silver Spring, Maryland; Crystal City, Virginia; and Dubai.