Experience Florida Hospital is part of a $400-million renovation at the speedway facility that has been branded DAYTONA Rising. The update includes five expanded and redesigned fan entrance “injectors”. As one of the project’s founding members, Florida Hospital was permitted to incorporate their brand and integrate the organization’s CREATION Health concept into one of the fan entrances at the track.
Technomedia provided intuitive and dynamic content, design engineering and installation respectively for this high-tech, immersive world of health and wellness. The experience begins with an array of creative and visually breathtaking content on the interior approach utilizing a 3 x 12 (displays) curved video wall, visually depicting the CREATION Health Lifestyle.
Upon entry to the main experience, guests are immediately mesmerized by an awe-inspiring 130’ X 28’ Mood Technologies 6Xe 6mm HD LED Video Ceiling delivering an overwhelming seamless canopy of bright and beautiful atmospheric imagery.
As guests continue to walk through the experience, they are engaged by 9 digital interactives with coinciding audio on 75” touchscreens that feature 3D games, quizzes, along with videos based on the Ganassi Racing Team and floor-to-ceiling graphics. Florida Hospital’s goal was to educate fans and leave them with a lasting impression on the meaning of CREATION Health.