November 25, 2014
Technomedia’s “Grand Hall Experience” Wins 2015 THEA & IAAPA Brass Ring Awards
Mood Media’s Creative Innovation Division Receives Six “Premiere Awards” from the Themed Entertainment Industry at the 2014 IAAPA Convention
The Themed Entertainment Association (TEA) and the International Association of Amusement Parks and Attractions (IAAPA) recently announced that the “Grand Hall Experience,” an immersive video and sound experience installed in St. Louis’s Union Station by Technomedia Solutions, has received the 2015 THEA Award for Outstanding Achievement Live Show and the IAAPA Brass Ring Award for Show Production and Entertainment/Displays and Sets. Part of a $66.3 million restoration project of the Grand Hall, the experience takes the audience from through a journey of adventure, illusion and exciting historic recreations through a series of inspiring vignettes projected on the walls and ceilings of The Grand Hall.
The THEA Award, created in 1994, recognizes excellence in the themed entertainment industry. The recipients of the awards are judged on guest experience, innovation/originality, creativity and viability. More than a hundred achievements compete every year and TEA gives between 12 and 18 awards at their annual Awards Gala. This award is not Technomedia’s first involvement in a recognized project by TEA – Technomedia was also a part of the Kennedy Space Center Launch Experience and Michael Jackson “ONE” by Cirque du Soleil, which were THEA award winners in 2008 and 2014 respectively, as well as five in total for 2015.
In 2012, Lodging Hospitality Management purchased the 120-year-old Union station with the goal of driving attendance to the station’s Grand Hall and adjacent bar/hotel. Their challenge for the renovation was how to accomplish this transformation without disturbing the hall’s historic architecture. One component of their overall solution was The Grand Hall Experience – an ultra high definition site and sound, projection mapping show. Offered several times nightly and free to the public, the show is the first of its kind in the United States.
Technomedia, Mood Media’s Creative Innovation Division, designed this award-winning installation for the owners of Lodging Hospitality Management (LHM), Bob and Steve O’Loughlin, who were searching for a solution to drive traffic to Union Station and the adjacent bar and hotel. Technomedia provided the concept, design, media and technology turn-key to revitalize the historic landmark with the dramatic audiovisual content. The show was created and directed by John Miceli, President and Chief Creative Officer of Technomedia, in collaboration with Jack Rouse Associates.
“It is an honor to be recognized with the THEA Award for the Grand Hall Experience. The large, incredibly detailed 65-foot ceilings made for a fantastic and challenging creative canvas,” said Miceli. “Along with Bob O’Loughlin, Chad Smith and Steve O’Loughlin of LHM, our collaborative team led by Drew Atienza worked meticulously to turn the lobby venue into one of St. Louis’s most exciting and popular new attractions. We plan to keep the experience fresh with new content and even allow college students of film and creative design to create their own vignettes and art for the show in 2015. We are excited to continue working with LHM bringing more new and exciting experiences to Union Station.”
The installation, designed to incorporate the architecture without disturbing it, employs 14 high-resolution projectors, 10-channel surround audio, 4k digital media servers, consolidated control, LED lighting and narration by St. Louis notables John Goodman, Bob Costas and John Hamm.
Technomedia Solutions LLC is a Mood Media company and leading provider of creative advanced audio-visual media content, technology design and integration services to create immersive experiences. Technomedia works in a variety of industries including museum, theme park, aquarium, restaurant, retail, hotel, casino, sport, corporate, theatrical and educational markets. The company is committed to delivering world-class experiences to its clients and their guests through the creative design and integration of technology and media, faithfully executing projects on time and on budget anywhere in the world.
About JRA (Jack Rouse Associates)
JRA plans, designs and realizes exceptional visitor experiences for museums theme parks, cultural, sport and corporate clients around the world. JRA has provided design and project management services for a variety of high-profile branded projects, including Crayola Experience, World of Coca-Cola and Ferrari World Abu Dhabi.